Wednesday, September 13, 2017

{TBScon day 2 | olive maxi skirt + hot pink earrings}
















Photography by Lindsay



Day 2 in Chicago was a chilly one! It was so strange to have had a hot, sunny day the day before and then we woke up and the wind was strong and in the 60's. As I mentioned yesterday... I already had my outfit picked out ;) so while I did bring a sweater with me I was grateful to at least have had a maxi skirt on. I've had this skirt for years because I love the olive green so much. I thought it would pair perfectly with these hot pink earrings. I stalked these earrings for months before a) I decided to pull the trigger and b) they became available haha. They are super lightweight and everyone complimented them all day!

We started the day off early with our speakers, each person got to go to 3 information sessions. I started in Lightroom with Stephanie Drenka, she is the sweetest person, where she gave us the low down on the program. Let's just say I have a lot to learn (ha, that's an understatement) and her skills are incredible. I need to step my game up in the photo editing skills! Then I headed to the SEO session with Lindsay Humes.  She gave us some good advice: context is the framework, quality over quantity, use the Pinterest button, and to always use original content. I could go on and on but that would require an entirely different type of post. My last session was for Tailwind - this is a website that helps you post to Pinterest and keep up your presence. Everyone that has used it consistently raves about it and how it increases their page views. I'm looking forward to using it more... Pinterest is just so much fun as well! [If you have any questions in particular leave me a comment below or shoot me an email!]

After our sessions we quickly ran upstairs to drop off our laptops (I'm so glad we were staying in the hotel - it made everything easier) and hopped on a bus to head to lunch with Marc Fisher. The bus got a little lost... it pretty much circled around the city for an hour... but then we arrived at The Boarding House and the whole set up was incredible. The ceiling is covered with wine glasses on the first floor and green wine bottles on the second. It was magical! We got to look at the new Fall collection - velvet and studs, oh my! - and chat with all of the bloggers at TBScon. That's the best part about conferences :) there are so many people you stalk online and get to then chat with in person.

The final part of day 2 was the gifting suite! This is always the best time to meet new brands and get to actually put a face with a name. Hearing what their company stands for and what they're excited about is an added bonus for coming to this conference. I get to learn and help my brand grow so that I can bring YOU new content and companies. I love being able to get to know new brands and then choosing who to work with based on what my followers will want to see. Plus, it's a great time to try new products to review before I give y'all my opinion on it.

Phew... tired yet? The conference day is over but my day wasn't! Laura, Lindsay, and myself went and changed (into jeans and long sleeves) and then headed to Pops for Champagne before spending the entire evening at Eataly. It may have been the best pasta/wine/cheese/charcuterie I've ever ever everrrr had. If there was an Eataly in DC I'd probably go on a million dates there ;) dramatic, I know but it was so good. It was also a wonderful night just hanging out with my Chi-town roomies laughing and telling stories!






Day 3 will come at ya on Friday... there's a special post going up tomorrow that I can't wait to share!

Love Always,

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